Huawei Enters Forbes 100 Most Valuable Brand at 88th Place!
HUAWEI successfully makes it to Forbes Most Valuable Brands for 2017. The company ranked at 88th with a brand value of $7.3 billion, up by 9% year on year, as well as being the only Chinese brand who made it on the list.
Every year, Forbes selects 100 most valuable brands from a pool of over 200 international brands worldwide. This year, the top 100 on the list spread among 15 countries, with the United States taking the obvious lead with 56 spots, followed by Germany, France and Japan with 11, 7 and 6 spots respectively.
Technology is the hottest industry of all, taking 18 spots of the list, and 9 out of the top 15 are the technology sector. Apple, grabbed the first place for the 7 consecutive years. For other industries, the list saw 13 from the financial industry with American Express taking the highest ranking of its category and ranked the 22nd. 12 consumer goods companies made the cut, and the first place of this category goes to Gillette ranked the 28th.
HUAWEI performed very well in 2016 taking a vast lead, thanks to the recognition from consumers worldwide. The first quarter of 2017 saw this momentum continue as HUAWEI’s smartphone shipments grew steadily. According to statistics from IDC, SA and Trendforce, HUAWEI smartphone shipments ranked 3rd globally and the 1st in China. With the beautifully designed innovative flagship P and Mate series, HUAWEI witnessed steady growth in the premium level smartphones. HUAWEI P9/P9 Plus sold over 12 million units in the world, becoming its 1st flagship model selling over 10 million units. They seek to continue their success with the launch of P10 series. Huawei also steps up their marketing and brand development by partnering with the likes of Leica and Vogue as well as conducting events that connects to the lifestyle and emotion of consumers, creating a stronger emotional link to them.
HUAWEI’s growing brand influence has been acknowledged by other renowned institutes in the world. Besides making Forbes, they made the list of Interbrand’s “Top 100” most valuable brands of the world in October 2016 and climbed to the 72nd place, the fastest climber in the technology industry. Huawei was also selected into the “Global 500” ranking of the most valuable brands of 2017 and was ranked the 40th, moving up by 7 spots compared with the previous year.
I expect them to continue their success with P10 series as well as their highly competitive Gr5 2017 and Gr3 2017. Cheers Huawei! Great Job!
Every year, Forbes selects 100 most valuable brands from a pool of over 200 international brands worldwide. This year, the top 100 on the list spread among 15 countries, with the United States taking the obvious lead with 56 spots, followed by Germany, France and Japan with 11, 7 and 6 spots respectively.
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| Source: Forbes.com |
HUAWEI performed very well in 2016 taking a vast lead, thanks to the recognition from consumers worldwide. The first quarter of 2017 saw this momentum continue as HUAWEI’s smartphone shipments grew steadily. According to statistics from IDC, SA and Trendforce, HUAWEI smartphone shipments ranked 3rd globally and the 1st in China. With the beautifully designed innovative flagship P and Mate series, HUAWEI witnessed steady growth in the premium level smartphones. HUAWEI P9/P9 Plus sold over 12 million units in the world, becoming its 1st flagship model selling over 10 million units. They seek to continue their success with the launch of P10 series. Huawei also steps up their marketing and brand development by partnering with the likes of Leica and Vogue as well as conducting events that connects to the lifestyle and emotion of consumers, creating a stronger emotional link to them.
HUAWEI’s growing brand influence has been acknowledged by other renowned institutes in the world. Besides making Forbes, they made the list of Interbrand’s “Top 100” most valuable brands of the world in October 2016 and climbed to the 72nd place, the fastest climber in the technology industry. Huawei was also selected into the “Global 500” ranking of the most valuable brands of 2017 and was ranked the 40th, moving up by 7 spots compared with the previous year.
I expect them to continue their success with P10 series as well as their highly competitive Gr5 2017 and Gr3 2017. Cheers Huawei! Great Job!
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